Occupation: Entrepreneur Birth: October 12, 1803 Death: April 10, 1876
You will deal with ignorant, opinionated and innocent people. You will often have an opportunity to cheat them. If they could, they would cheat you, ….
You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back..
You must be wise, but not too wise..