Occupation: Graphic Designer Birth: 1898 Death: April 15, 1971
It is the unexpected and the surprise quality of a personal vision, rather than the emotion, which make people respond to a photograph..
Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture o….
Imitation is the greatest danger of the young [artist]..
The photograph is not only a pictorial report; it is also a psychological report. It represents the feelings and point of view of the intelligence be….
Outstanding past work in photography, and in fact in all the arts, is very important to today's photographers. But it should be used for inspiration ….
When I say that a good picture has surprise quality or shock appeal, I do not mean that it is a loud or vulgar picture but, instead, that it stimulat….
The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for m….
If you know yourself, you are doomed..
What is good today may be a cliche tomorrow..
The public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored. The disease….
Photographers should make three or four prints from one negative and then crop them differently. When I was art director at Harper's Bazaar and at se….
It is every photographer's responsibility to discover new images and a new personal way of looking at things. If he can do this his pictures will com….
It is the photographer's decision at the two levels of seeing the picture - when it is shot and when it is chosen and printed that determines his per….
It is the end result that counts..
If you see something you have seen before, don't click the shutter..
The personality and style of a photographer usually limits the type of subject with which he deals best. For example Cartier-Bresson is very interest….
What is of value is that a particular photographer sees the subject differently than I do. A good picture must be a completely individual expression ….
When the novice photographer starts taking pictures, he carries his camera about and shoots everything that interests him. There comes a time when he….
There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs.….
The best way to achieve surprise quality is by avoiding cliches..
Astonish me! (Instruction to photographers).