When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switc….

The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is ….

It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigare….

Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better….

The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There are ….

A tobacco industry has been a fairly linear and predictable industry. You know what's going to happen every year. You know from time to time you are ….

I think over time the fiscal environment on cigarettes will become different, and the regulatory environment has to differentiate the products. If th….

Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets whe….

We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets….