Andrew Stanton

The greatest story commandment is: Make me care.

We all fall into our habits, our routines, our ruts. They're used quite often, consciously or unconsciously, to avoid living, to avoid doing the messy part of having relationships with other people, of dealing with a person next to us. That's why we can all be in a room on our cell phones and not have to deal with one another.

Change is fundamental in story. If things go static, stories die.