Birth: 1960
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and the….
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day..
We seek to be as nimble as a startup..
An idea doesn't count if you can't use it.
There is always room in our budget for a little experimentation..
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context an….
In big companies projects have to scale and Lean Startup help us to do it.
Be where the world is going..
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator..
You have to tell a story before you can sell a story..
The more passionate that someone is about something, the more you have to listen to them..
There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.
Mind share before market share..
Our job is to understand where the market is heading and translate that into practical action..
Marketing is about innovation..
Know thyself. Know the customer. Innovate..
You can't sell anything if you can't tell anything..
B2B does not mean boring marketing..
Some dream in color. We dream in scale..