My thesis [is] that in order to design a tool, we must make our best efforts to understand the larger social and physical context within which it is ….

Our job is not to answer questions, its to ask the right questions...that get us to the right answer..

The only way to engineer the future tomorrow is to have lived in it yesterday..

The fundamental thing about sketching is that it isabout asking not telling.

Always be a beginner at something..

The diversity of web browsers tomorrow will match the diversity of ink browsers (aka paper) today.

The experience is about how we get there, not the landing place..

If you want toget the most outof a sketch, youneed to leave bigenough holes forthe imaginationto fit in..

If history is any indication, we should assume that any technology that is going to have a significant impact over the next 10 years is already 10 ye….

Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social ….

When we have this description, of what a sketch is, itsattributes, we can then start inventing new things thatshare those attributes, and therefore i….

If I can see it, it's a failure.

Always be a beginner at something, and always be in love with what you are beginning..