Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage t….

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve prod….

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the f….

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechan….

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us….

While creating a social brand is a necessary endeavor, building a social business is an investment....

Don't compete for the moment, compete for the future..

Perspective is a gift nowadays..

Please repeat: influence is not popularity..

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to….

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions..

In the digital space, attention is a currency. We earn it. We spend it.

Effective engagement is inspired by the empathy that develops simply by being human..

To succeed in the business of the future we have to become the very people we are trying to reach.

The bottom line is that people are seeking answers and direction, not messages or sales pitches..

The new social landscape is rich with emotion..

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experien….

Twitter is a human seismograph.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving..

Social media is not owned by marketing..

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite aroun….