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'American Top 40' allowed me to be current without my having to force change to keep up with things. The new songs kept us up to date, so every show sounded fresh.
Even when I do commercials, I try to tell a story about the product. With music, I try to tell the story of the person's struggle for success. And I believe every word I say. I never read anything on the air I don't believe in. I think people sense that about me, and they respond to it.
The greatest compliment that anyone can pay me is that after I say something, they remember it. I'll go over a piece of copy until I've gotten the essence of what the writer had in mind - every nuance.
When I first heard rap, I wasn't quick to be critical. I couldn't understand what they were saying, but I had a feeling it was a reflection of what's been happening in the ghetto.
A lot of my fans are people who have grown up and don't have as much time to listen to the radio, but still want to keep up with what's popular. A lot of shows don't talk to them anymore, but I do.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records.
I like the storytelling and reading the letters, the long-distance dedications. Anytime in radio that you can reach somebody on an emotional level, you're really connecting.
I love to keep busy. But I never forget it's the countdown that made it all possible.
I just felt it was my job to show that there is no easy way to success, and that anyone who gets even just one Top 40 hit deserves their moment in the sun. I accentuate the positive and eliminate the negative. That is the timeless thing.
I had also done a little disc jockeying.
Always be consistent.
They are going to be playing Shaggy and Scooby-Doo for eons and eons, and they're going to forget Casey Kasem - unless they happen to step on his star on the Hollywood Walk of Fame. I'll be one of those guys people say, 'Who's that?' about. And someone else will say, 'He's just some guy who used to be on the radio.'
If I were doing a real rock show, slapping the phone book in time to the music, grooving with the songs, then it would matter to know how I felt about what I was playing. You can't fake it in that situation. But I'm just counting them down as they appear on the chart, 1 through 40. What really matters is what I say between the songs.
Hosting various versions of my countdown program has kept me extremely busy, and I loved every minute of it.
I must have done about 25,000 promos.
Interestingly, songs used to be short, then they became longer, and now they're getting shorter.
The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.
Garbage. It's a natural quality of huskiness in the midrange of my voice that I call 'garbage.' It's not a clear-toned announcer's voice. It's more like the voice of the guy next door.
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