At some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness..

The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waitin….

Companies aren’t families. They’re battlefields in a civil war..

Hiding what you know is sometimes as important as knowing it..

There’s something about it that makes other good habits easier..

Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine..

America is the Saudi Arabia of coal..

Belief is easier when it occurs within a community..

However, to modify a habit, you must decide to change it. You must consiously accept the hard work of identifying the cues and rewards that drive the….

For a habit to stay changed, people must believe change is possible..

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier..

The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral..

There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselv….

I think I'm smart, and I know I was a good mom. But there wasn't a lot I could point to and say, that's why I'm special..

The same process that makes AA so effective—the power of a group to teach individuals how to believe—happens whenever people come together to help on….

Making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget..

Since the 17th century, insurance agents have been the foremost experts on risk..

Habits are malleable throughout your entire life..

Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels..

Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They foll….

Then one day, we’ll put the reward in the old place, and put in the rat, and, by golloy, the old habit will rememerge right away. habits never really….