This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists an….

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music..

I'm not an inventor. I just want to make things better..

At the end of the day, I want the music industry to be larger than what it is today..

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'.

It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversi….

Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists..

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even hea….

We led with our conviction rather than rational, because rational said it was impossible..

With Spotify, people don't get it until they try it. Then they tell their friends..

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song..

The value of a company is the sum of the problems you solve..

There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the le….

Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as r….

I was born in Sweden, and in Sweden we are known for the piracy services..

Ask yourself: given everything you have to do, is there a way that we can make this better?.

I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it.….

Put your consumers in focus, and listen to what they're actually saying, not what they tell you..

People just want to have access to all of the world's music..

I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's ac….

With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussio….