Explore Quotes by Daniel Ek

With Spotify, people don't get it until they try it. Then they tell their friends.

I'm just interested in building a company that doesn't necessarily change lives but adapts people's behaviour.

There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.

Buying sports cars, going to expensive nightclubs, spraying people with champagne and things like that - what I learnt is that it wasn't for me, and, in fact, I feel pretty empty after doing that.

I realised that you can never legislate away from piracy. Laws can definitely help, but it doesn't take away the problem. The only way to solve the problem was to create a service that was better than piracy and at the same time compensates the music industry - that gave us Spotify.

We're focused on growing the pie so the artists can go back to making a meaningful amount of money.

We kind of look at music as something very natural in people's lives. I mean, most of us can relate to music in some sort of shape and form, and if you think about it, most of us remember the first time we kissed someone, what kind of music was playing or the song that was playing on our friend's birthday.

If you look at Adele, the reason she did so well was she created great music. It wasn't about a clever marketing trick.

In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.

A playlist can be very versatile, almost like a programming language.

It's hard to criticize someone who's hugely successful.

I don't think we see ourselves as the savior of the music industry.

Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song.

We really do believe that we can improve the world, one song at a time.

The value of a company is the sum of the problems you solve.

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

I'm not an inventor. I just want to make things better.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.