Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expen….

Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's licen….

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the be….

Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate hum….

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print..

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, bu….