Real time is a new mindset in marketing, and that's what inbound marketing is all about..

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show..

Focus on your buyers and your buyers problems.

Don't start by talking about your products and services instead think about the people you are trying to reach.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers..

Think like a publisher, not a marketer..

The urgent can drown out the important..

Nobody cares about your products (except you).

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency ….

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it..

You sell more when you stop selling..

The time is now. Now we can market in real time. Now we can market instantly..

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear..

As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversat….

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market..

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you….

Marketing is not about your agency winning awards. It's about your organization winning business..

Creating great content that educates and informs is always the best marketing strategy..

The difference is conflict, an important yet overlooked aspect of all good communications..

On the web, you are what you publish..

Social Media are tools, Real Time is a mindset..