Social Media are tools, Real Time is a mindset..

You sell more when you stop selling..

Marketing is not about your agency winning awards. It's about your organization winning business..

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market..

The time is now. Now we can market in real time. Now we can market instantly..

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers..

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you….

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency ….

Nobody cares about your products (except you).

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story,….

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships ….

Creating great content that educates and informs is always the best marketing strategy..

Real time is a new mindset in marketing, and that's what inbound marketing is all about..

On the web, you are what you publish..

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show..

Focus on your buyers and your buyers problems.

The urgent can drown out the important..

Think like a publisher, not a marketer..

Don't start by talking about your products and services instead think about the people you are trying to reach.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it..

The difference is conflict, an important yet overlooked aspect of all good communications..