When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed..

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable..

Attractive things work better..

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever..

The hardest part of design ... is keeping features out..

Having the best product means nothing if the people won't buy it..

User-centered design means working with your users all throughout the project..

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The wh….

Beauty and brains, pleasure and usability - they should go hand in hand..

Knowing how people will use something is essential.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating..

A challenge to the designers of the world: Make signs unnecessary..

So what does a good teacher do? Create tension - but just the right amount..

Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance ….

I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the g….

People Propose, Science Studies, Technology Conforms..

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and exciteme….

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through..

In my opinion, no single design is apt to be optimal for everyone..

User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you….

To me, error analysis is the sweet spot for improvement..