The magic formula is there is no magic formula..

Activists can get very preachy about things. It's more about understanding people's own experiences and tapping into them..

To be effective at selling ideas, at being a lobbyist, influencing other people, you have to be very sure of yourself..

Often we're having an argument with something imaginary - a fixed idea of the "enemy" and the good. We need to get beyond that and actually develop a….