The instant they say something you don't expect or already know, you should drop into detective mode..

Who you talk to is just as important as what questions you ask and what you pull away from it..

A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software..

Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?.

People don't like silence, so they'll keep talking to fill the void..

The pool of people you care about is going to shift over time..

It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front..

Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representativ….

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service befo….

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature..

That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You'r….

You want to learn about what's already in their heads. You want to avoid putting things there..

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?.

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to..

The Twitch community loves watching video games, chatting, and broadcasting. The average viewer watches over an hour and a half of video each day. Ov….

People who are using your product and putting up with all these issues, means that they are not actually the biggest problems..

If you just talk to who's easy to talk to, you're not really getting the best data..

Twitch launched in June of 2011, and our growth ever since has exceeded even my expectations, which were not small. A year and a half later, the comm….

I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe….

The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'.

Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse..