The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers w….

What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to disco….

Reading is good, action is better..

If we do not know who the customer is, we do not know what quality is..

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence..

The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the….

If you cannot fail, you cannot learn..

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires..

Don’t be in a rush to get big. Be in a rush to have a great product..

The only way to win is to learn faster than anyone else..

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty..

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribu….

Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorou….

All innovation begins with vision. It’s what happens next that is critical..

Learning is the essential unit of progress for startups..

We must learn what customers really want, not what they say they want or what we think they should want..

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers..

A pivot is a change in strategy without a change in vision..

The lean startup method is not about cost, it is about speed..

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed..

In a startup, both the problem and solution are unknown..