The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers w….

Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorou….

A pivot is a change in strategy without a change in vision..

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires..

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers..

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribu….

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence..

The lean startup method is not about cost, it is about speed..

The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the….

If we do not know who the customer is, we do not know what quality is..

We must learn what customers really want, not what they say they want or what we think they should want..

All innovation begins with vision. It’s what happens next that is critical..

Reading is good, action is better..

Don’t be in a rush to get big. Be in a rush to have a great product..

What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to disco….

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed..

If you cannot fail, you cannot learn..

Learning is the essential unit of progress for startups..

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty..

The only way to win is to learn faster than anyone else..

In a startup, both the problem and solution are unknown..