Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motors….

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane..

Alexander McQueen was one of the greatest fashion designers of his generation. His genius, sometimes provocative, admired and saluted by all, constan….

Sustainable development is a fundamental break that's going to reshuffle the entire deck. There are companies today that are going to dominate in the….

You don't buy luxury to enter a community, but to set yourself apart from others..

I closely follow everything about user interface or human-computer interface: technology that makes computers closer to the way the human being actua….

I like to discover new things and I'm always testing new apps..

There's a strength to being able to look at products through a customer's eyes, but it is also dangerous..

In a recession, you must be able to call into question everything you've done before..