People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But….

That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realisti….

When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When yo….

To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with the statement 'I'm mad as hell and I'm not….

Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of ….

George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearl….

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word….

Nobody wants to hear about process. They want to hear about results. They want to be inspired. They want to aspire to something. And so often in our ….

The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are ….

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more ….

I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you - the whole playbook is in ….

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth..

I do a lot of work in travel and tourism, and I think this story is in the book. This woman is in a hammock, and she's got the beach below her and th….

What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent..

"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or….

Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change h….

Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me..

Bill Clinton was effective because he had that personal relationship, that this was a guy who had tremendous curiosity, which is another one of the k….

We are so divided, and we recognize that we're divided, that we're looking for ways to come together..

FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx used it f….

The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to give credit. Part of being ….