To look ahead one must learn to look back..

The cost of a model is more than compensated for by future savings. It not only presents an accurate picture of the product for the executives, but i….

The products we design are going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some way used by people individually o….

Design is a process - an intimate collaboration between engineers, designers, and clients..

If the point of contact between the product and people becomes a point of friction, then the designer has failed. If, on the other hand, people are m….