The world has always gone through periods of madness so as to advance a bit on the road to reason..

One who hates is a man holding a magnifying-glass, and when he hates someone, he knows precisely that person's surface, from the soles of his feet al….

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with mo….

You must neither completely nor partially copy the art of others. If so, you will be producing kitsch..

No one's death comes to pass without making some impression, and those close to the deceased inherit part of the liberated soul and become richer in ….

The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result ha….

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical.

The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is….

Although every man believes that his decisions and resolutions involve the most multifarious factors, in reality they are mere oscillation between fl….

If the embodiment of the fundamental idea of our age were to be found in Victorian architecture, in the Church of Cristo Re in Rome or the Church in ….

The man who is thus outside the confines of every value-combination, and has become the exclusive representative of an individual value, is metaphysi….

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone..

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful.".

Kitsch is certainly not "bad art," it forms its own closed system..

A kitsch novel describes the world not as it really is, but as it is hoped and feared to be..

While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . ..

Were one merely to seek information, one should inquire of the man who hates, but if one wishes to know what truly is, one better ask the one who lov….

Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them.

Are we, then, insane because we have not gone mad?.

The goddess of beauty is the goddess Kitsch..

Those who live by the sea can hardly form a single thought of which the sea would not be part..