Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right..

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good..

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees..

I'm stingy and I'm proud of the reputation..

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made un….

How can I ask people who work for me to travel cheaply if I am traveling in luxury?.

I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could….

Happiness is not reaching your goal. Happiness is being on the way..

Simplicity and common sense should characterize planning and strategic direction..

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relation….

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow..

You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of the….

The word impossible has been and must remain deleted from our dictionary..

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of the….

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home..

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only b….

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings..

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wr….

What is good for our customers is also in the long run good for us..

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia..

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying..