IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it….

It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious fut….

Waste of resources is a mortal sin at IKEA..

Ikea people do not drive flashy cars or stay at luxury hotels..

Most things remain undone. Glorious future!.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room..

People say I am cheap, and I don't mind if they do..

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying..

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good..

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees..

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow..

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wr….

The word impossible has been and must remain deleted from our dictionary..

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home..

How can I ask people who work for me to travel cheaply if I am traveling in luxury?.

Simplicity and common sense should characterize planning and strategic direction..

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia..

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings..

You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of the….

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of the….

I'm stingy and I'm proud of the reputation..