There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to br….

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in t….

Sometimes there is simply no need to be either clever or original..

There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific pro….

As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must….

Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into b….

Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense..

Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. ….

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution..