A true leader is one who designs the cathedral and then shares the vision that inspires others to build it..

Giving someone the freedom to take responsibility releases resources that would otherwise remain concealed..

Do not fear adversity. Remember, a kite rises against the wind rather than with it. People are not willing to take risks when they feel afraid or thr….

The only thing that counts is a satisfied customer..

If you're not serving the customer, your job is to be serving someone who is..

Setting a good example is truly the most effective means of communication - and setting a poor one is disastrous!.

SAS is 'created' 50 million times a year, 15 seconds at a time. These 50 million 'moments of truth' are the moments that ultimately determine whether….

An individual without information can't take responsibility. An individual with information can't help but take responsibility..

Quality doesn't mean we have to be 100 percent better in any one thing; it means we strive to be 1 percent better in 100 things..

Problems should be solved on the spot, as soon as they arise. No front-line employee should have to wait for a supervisor's permission.

We have 50,000 moments of truth every day..

If anything goes wrong, the customer doesn't care whose fault it is. He's the one who's going to suffer anyway..

You cannot improve one thing by 1000% but you can improve 1000 little things by 1%..

Any time a customer comes into contact with any aspect of a business, however remote, is an opportunity to form an impression..

The moral of the story: perceptions are everything. During each moment you are in contact with a customer, you are the organization..

I learned that, before you reach an objective, you must be ready with a new one, and you must start to communicate it to the organization. But it is ….