Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it. Think of it like a room’s air conditioning. W….

Are you willing to take responsibility for your team's culture or do you treat it like the weather - something that happens to you?.

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier..

Intuitive design is how we give the user new superpowers..

When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs….

The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they sp….

The poster child of Web 2.0 is Flickr.com. Personalization is a key piece of Web 2.0..

A design is intuitive when people just know what to do and they don’t have to go through any training to get there When a design is not intuitive, ou….

In all situations where bad design decisions were made, people lacked some information that would have helped them make the right decision..

Users scan a page looking for trigger words. If they find a trigger word, they click on it but if they don’t find it, they go to search. That’s the w….

Intuitive design happens when current knowledge is the same as the target knowledge..

Good design, when done well, should be invisible..

Some people are so into web standards that they've removed all the tables from their houses.