Jasper Fforde

I didn't set out to discover a truth. I was actually sent to the Outer Fringes to conduct a chair census and learn some humility. But the truth inevitably found me, as important truths often do, like a lost thought in need of a mind.

Humans like stories. Humans need stories. Stories are good. Stories work. Story clarifies and captures the essence of the human spirit. Story, in all its forms—of life, of love, of knowledge—has traced the upward surge of mankind. And story, you mark my words, will be with the last human to draw breath.

Whereas story is processed in the mind in a straightforward manner, poetry bypasses rational thought and goes straight to the limbic system and lights it up like a brushfire. It's the crack cocaine of the literary world.