The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive..

The future of marketing isn't big data, it's big understanding..

Make your marketing so useful people would pay you for it..

We are surrounded by data, but starved for insights..

The goal is not to be good at social media, the goal is to be good at business because of social media..

Content is fire and social media is gasoline..

Social media is an ingredient, not an entree..

Smart marketing is about help not hype..

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how y….

Focus On How To Be Social, Not On How To Do Social..

95% of millennials say their friends are the most credible source of product information..

Stop creating reports, and start creating understanding..

Give yourself permission to make the story bigger..

Content that helps is superior to content that sells..

All companies would be better off if they stopped trying to be amazing and just focused on being useful..

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and c….

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger..

Social media changes the relationship between companies and customers from master and servant, to peer to peer..

The entirety of the world's knowledge is in your pants right now..

Customers are ninjas now. They are stealthily evaluating you right under your nose..

In 2012, 40 of the top companies to work for were also among the top companies in social media..