Birth: October 25, 1931 Death: April 23, 2002
Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy some….
We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and….
How big can we get before we get bad?.
If you really think about it, when watching television, you have product placement all the time..
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to ….
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where ….
One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering ….
In the '20s they were telling us wed all have our own private plane and take vacations to the moon..
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking a….
You start losing a client the moment you get it..
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing produc….
Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded ….
Charlie Rose is the ultimate ad..
If you can't be bothered to work on Saturday, don't bother to come in on Sunday..
Sometimes the most important job advertising can do, is to clarify the obvious..
The intellectual architecture means focusing on doing great work instead of focusing on agency politics..
The team architecture means setting up an organization that helps people produce that great work in teams..
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer..
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet w….
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry..
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range..