Birth: October 25, 1931 Death: April 23, 2002
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they ….
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie tha….
My real talent was for losing clients..
I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives ….
Taking risks gives me energy..
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer..
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to ….
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking a….
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing produc….
If you really think about it, when watching television, you have product placement all the time..
One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering ….
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where ….
If you can't be bothered to work on Saturday, don't bother to come in on Sunday..
I'm uncomfortable when I'm comfortable ... I can't help it, it's my personality..
Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, par….
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books ….
Sometimes the most important job advertising can do, is to clarify the obvious..
We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and….
It's hard to build a brand, competitively, and tell people what you do as well..
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet w….
The intellectual architecture means focusing on doing great work instead of focusing on agency politics..