Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales..

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, ….

More than half your marketing time should be devoted to your existing customers..

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The prim….

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understa….

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: cert….

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better..

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind tha….

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winner….

There is extraordinary chemistry that exists in long-term relationships.

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed.….

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunitie….

Your website is the window of your business. Keep it fresh, keep it exciting..

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everythin….

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money..