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When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to... because I was looking for a deal. I didn't have this grand scheme of starting a record company and then morphing into a clothing empire.
Music is the soundtrack to your life. It's not going to go anywhere. But the way people are purchasing music has changed. It's not the same anymore. It will never be the same.
My passion is music, you know, and music influences culture, influences lifestyle, which leads me to 'Roc-A-Wear'. I was forced to be an entrepreneur, so that led me to be CEO of 'Roc-A-Fella' records, which lead to Def Jam.
When you have a reputation for making not only good songs but great albums, that in itself creates added artistic pressure. But, at the end of the day, I guess that pressure is something I welcome.
I was an artist, I was executive producer on my first album, so I've always had to manage both. I couldn't get a record deal. It wasn't by choice - I couldn't get a record deal, so I had to figure it out.
Hip-hop from the beginning has always been aspirational. It always broke that notion that an artist can't think about money as well. Just so long as you separate the two and you're not making music with business in mind. At some point, it has to be real when they touch it, when they listen to it. Something has to resonate with them that's real.
I've said the election of Obama has made the hustler less relevant. People took it in a way that I was almost dismissing what I am. And I was like, 'No, it's a good thing!'
People wanted to make products based on our child's name, and you don't want anybody trying to benefit off your baby's name.
Around 20. I'd been trying to transition from the streets to the music business, but I would make demos and then quit for six months. And I started to realize that I couldn't be successful until I let the street life go.
People really feel like music is free but will pay $6 for water. You can drink water free out of the tap, and it's good water. But they're OK paying for it.
Everyone who makes music is a good collaborator at their foundation because in order to make music, you have to connect to it in a way that other people can't.
No one came to our neighborhoods with stand-up jobs and showed us there's a different way. Maybe, had I seen different role models, maybe I'd've turned on to that.
I've always believed in good music over bad music. I believe in two sorts of musics. And the lines that separate us, I don't believe in that. That's for people who need to easily define what they're hearing. Me, I'm cool with everything and anything I'm hearing that's music. It comes under one definition for me.
New York - I'm connected. This is my core. I feel like if I'm not connected to New York, then I don't even know what to do with myself.
Music is everywhere - you consume it every day, everywhere you go. The content creator should be compensated. It's only fair.
When you're accustomed to wealth, you don't show it, right? That's why the white kids in school could wear bummy sneakers; it's almost like, 'Don't show wealth - that's crass.'
Do you know how many athletes go broke three years after they stop playing? I want to help them hold on to their money. I mean, I know about budgets.
My mom had early rap records, like Jimmy Spicer. In the middle of the records was a turntable and a receiver - I used to scratch records on it - and on top was a reel-to-reel. In front of that wall were more stacks of records. It was either Mom's record or Pop's record, and they had their names on each and every one.
I'm just going to make the music I love to make, and I'm going to mature with my music.
Growing up where I grew up, we looked to athletes. They were our first heroes. They came from the same places we came from. I mean, you can't watch TV and see someone who is successful that you can really relate to. That person isn't real; he doesn't exist. But athletes traveled the world, had these big houses and gave their families a better life.
Just strengthening that theme that America is a place of opportunity and hoping to inspire people to fulfill those opportunities, and to want more, and to want better, and to see the places we can go. So many people identify with me because of the place that I come from.
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