Choose something you are passionate about - or a pain point that has affected you and that you feel really needs to be changed..

There are so many businesses that are succeeding on Yelp that don't pay us a dollar, and we're really excited about that..

In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of user-generated….

You have to be very nimble and very open minded. Your success is going to be very dependent on how your adapt..

I think with every successful consumer Internet business, there will be lawyers that are interested in going after your company, especially when they….

Maintaining the trust of the consumer is critical to our business.

Yelp is in a very nice spot: local data, and especially review data, is one of the killer apps on mobile phones..

Starting a company, your success is going to be very dependent on how you adapt. You're going to make decisions, you're going to make bets; most of t….

There is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify content that we shouldn'….

Maintaining the trust of the consumer is critical to our business. We live and breathe only one thing, which is wanting to connect consumers with gre….

About every year or two, there is a moment of truth where there's some new development in the marketplace, some new technology, some sort of existent….

Theres simply anger over the accountability that Yelp brings and also this feeling of powerlessness because so much power is now being put in the han….

Everyone is panicked about the transition to mobile. I don't lose any sleep whatsoever..

A lot of what Groupon is generating is demand for something people didn't know they wanted..

Consumers are empowered by Yelp and tools like it: before, when they had a bad experience, they didn't have much recourse. They could fume, but often….

On mobile, what are the core apps? It's basically messaging, mapping and review data..

In early 2008, it was confirmed that there would be an opportunity to build applications for the iPhone. We were fortunate enough to make the right c….

When Yelp first took off, our rankings on Google would fluctuate wildly..

One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-comme….

The entrepreneurs that really make it are the ones that start with an idea but are ready to change it at a moment's notice..

If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world….