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Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
If you support the community, they will support you.
I guess I harboured hopes that things would happen more quickly, but I'm not disappointed.
We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
When you are led by values, it doesn't cost your business, it helps your business.
Business can be a source of progressive change.
Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role.
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