No mistake or failure is as bad as to stop and not try again..

When a customer enters my store, forget me. He is king..

If we could only make our hands move as actively as our tongues, what wonders we could accomplish! Almost everyone loves to hear his own voice. It is….

It's easy to work for somebody else; all you have to do is show up..

Nothing comes merely by thinking about it..

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they ha….

People who cannot find time for recreation are obliged sooner or later to find time for illness..

I learned 30 years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has n….

Courtesy is the one coin you can never have too much of or be stingy with..

Courtesies cannot be borrowed like snow shovels; you must have some of your own..

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, ….

Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return..

I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when men and….

One may walk over the highest mountain one step at a time..

Confidence! Confidence! Confidence! That is your capital..

I know that half of my advertising dollars are wasted ... I just don't know which half..

Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy and mutuality..

You can never ride on the wave that came in and went out yesterday..

Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great….

Half the money I spend on advertising is wasted; the trouble is I don't know which half..

Keep up the old standards, and day by day raise them higher..