We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly incr….

There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This is the slightly intangibl….

By a quirk of culture and history, it could be that China has arrived today where many other 'more developed countries' will arrive tomorrow..