The secret to building great products is not creating awesome features, it's to make your users awesome..

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have….

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build bet….

In many cases, the more you try to compete, the less competitive you actually are..

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing ph….

Just make people better at something they want to be better at..

Make the right things easy and the wrong things hard to do..

Twitter, for all its good, is a hate amplifier..

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live..

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling ….

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the us….

We are all human, and caring about the way something looks and feels does not mean we're superficial--it means we're human. We don't need to exploit ….

Give users what they actually want, not what they say they want..