I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two..

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say ….

I'm a big advocate of the power of positive thinking, particularly for small businesses..

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspiration….

Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our sto….

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it..

It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the peo….

Any self-respecting entrepreneur has borrowed money from their mother at some point..

Motivation, passion, and focus have to come from the top..

Best merchants are the ones who dictate cool, not those who try to predict it!.

There's an entrepreneur right now, scared to death, making excuses, saying, 'It's not the right time just yet.' There's no such thing as a good time.….

My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Ston….

I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot o….

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land..

We need to stop making wide-body seats on airplanes, stop accommodating that, because it's not healthy..

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I wa….

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour..

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'.

My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back of a truck, heading to Pimlico at 6 A.M.….

Where can we take no the product, but the idea?.