Larry Page

Always work hard on something uncomfortably exciting!

Technology should do the hard work, so you can get on and live your life. We're only at one percent of what's possible, and we're moving slow relative to the opportunity we have.

Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be? And how do we create it? And how do we power our organization to really focus on that and really drive it at a high rate? When I was working on Android, I felt guilty. It wasn’t what we were working on, it was a start-up, and I felt guilty. That was stupid! It was the future.

Always deliver more than expected.

You don't need to have a 100-person company to develop that idea.

I like going to Burning Man, for example. An environment where people can try new things. I think as technologists we should have some safe places where we can try out new things and figure out the effect on society. What's the effect on people, without having to deploy it to the whole world.

Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.

Almost everyone who has had an idea that's somewhat revolutionary or wildly successful was first told they're insane.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.

If you're changing the world, you're working on important things. You're excited to get up in the morning.

It really matters whether people are working on generating clean energy or improving transportation or making the Internet work better and all those things. And small groups of people can have a really huge impact.

You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we've come up with doing that is through companies.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.