if we can control the environment in which rapid cognition takes place, then we can control rapid cognition.

Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions... by changing the e….

People who are busy doing things - as opposed to people who are busy sitting around, like me, reading and having coffee in coffee shops -don't have o….

It is quite possible for people who have never met us and who have spent only twenty minutes thinking about us to come to a better understanding of w….

David Epstein, the author of the best book on athletics in recent memory - "The Sports Gene" - wrote to me to say that he thinks I'm being overly gen….

I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fu….

I don't go to an office, so I write at home. I like to write in the morning, if possible; that's when my mind is freshest. I might write for a couple….

Cultural legacies are powerful forces. They have deep roots and long lives. They persist, generation after generation, virtually intact, even as the ….

A fan is always an outsider. Most sportswriters are not, by this definition, fans. They capitalize on access to athletes. They spoke to Kobe last nig….

My earliest memories of my father are of seeing him work at his desk and realizing that he was happy. I did not know it then, but that was one of the….

We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation f….

The best example of how impossible it will be for Major League Baseball to crack down on steroids is the fact that baseball and the media are still t….

Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities..

Jenny Simpson loses her shoe in the women's fifteen hundred, with a lap and a half to go, destroying her chances to repeat as world champion, and she….

By shifting the balance away from the individual we open the door for the individual. Because we make it obvious that anyone can do it given the righ….

It's just strange to think that so much of our enjoyment from sports comes from the elevation of arbitrary differences..

In the act of tearing something apart, you lose its meaning..

It's as if you were interested in fashion and your neighbor when you were growing up happened to be Giorgio Armani..

Happiness, in one sense, is a function of how closely our world conforms to the infinite variety of human preference..

The goal of storytelling should be to make stories as ubiquitous as music..

You need to have the ability to gracefully navigate the world..