Word-of-mouth is powerful, trusted, and cheap..

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own..

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their b….

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's fil….