Somebody who is unique - and this will get me into trouble - by definition cannot be replaced..

In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You ….

The arguments of waste are heavily overdone, because what you do is to accelerate the infrastructure that you have to build anyway, like airports and….

That might be the old model: to get a fixed fee. You have to start to think about other models and how they can generate interest - what it can do fo….

The technology is already incredible and will improve massively in the next few years. Think about what you could do..

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother ….

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it..

If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One ra….

Marketing is an investment, not a cost..

You have to see it on a broader level. But you also have to activate it properly..

The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is..

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they a….

That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to beco….

The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - ….

Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in pub….

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the wo….

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation..

I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally had over the….

Technology will have moved on to an unimaginable level in ten years..

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities..

If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is n….