Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed..

America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too mu….

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world..

True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In thi….

Simplicity is the outcome of technical subtlety; it is the goal, not the starting point..

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, ….

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring..

If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument..

I write in the most distressingly slow way in terms of punctuation and grammar..

Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in t….

Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's ….

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the ki….

It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of ind….

Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are….

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It'….

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in a….

Poetry can't cure cancer, but it can save your life until you die..

There is no rivalry between Google and traditional advertising..

I'm instinctively a Conservative..

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience..

I don’t have to win. I just have to make you lose..