Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, eith….

Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitim….

Sales may lead to advertising as much as advertising leads to sales..

It is very likely that many firms spend more on advertising than, for their own best interests, they should..

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets..

Buy me and you will overcome the anxieties I have just reminded you of.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful ….

It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reli….

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright ….

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public..

Most criticism of advertising is written in ignorance of what actually happens inside these agencies..

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than….

Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the compan….

Advertising generally works to reinforce consumer trends rather than to initiate them..

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values..

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials.

If advertising is not an official or state art, it is nonetheless clearly art..

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of t….

Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertise….