Design needs to be plugged into human behavior. Design dissolves in behavior..

The best designs are those that dissolve into behavior..

When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only abo….

I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the r….

Min­i­mal­ism is about cre­at­ing com­plete har­mony and not about making simple..

We designers have been working to stimulate people's souls and minds..

People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person an….

Great design is a multi-layered relationship between human life and its environment..