The people of California clearly have the right to prohibit the sale of a product that is the result of abject animal abuse..

It’s not just about being against cruelty. It’s about being for compassion..

Stay positive, joyful, and optimistic in your activism, even in the face of adversity. Understand that most people continue to consume animal product….

The lifeblood of Mercy For Animals is our undercover investigations of animal agriculture..