I don't really mind playing tabloid monster. I always liked those characters in the old movies..

That's always been my test for what makes a story: is this something journalists would gossip with each other about?.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion..

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed..