Statistics compiled by the German Federal Motor Transport Authority highlight how successfully we have reduced fuel consumption. A few years ago, the….

As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no othe….

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure..

Prestige and premium will also play an important role in the future. But some people define these values differently today..

If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now c….

The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC….

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures..

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this ….

Size alone is not a key to success, as we have seen recently..

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future..

We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company..

We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary ….

In the European Union, a fleet average of 95 grams of CO2 per kilometer will be permitted in 2020. This corresponds to fuel consumption of about four….

I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether For….

There were certainly those who rubbed their eyes in astonishment. But when we held a company discussion forum with Joschka Fischer, interest was high….

European carmakers pledged to reduce CO2 emissions by 25 percent from 1995 to 2008. We kept our word and reduced the value even more. This is not the….

Joschka Fischer was a Green Party politician and Germany's foreign minister. We hired Mr. Fischer, as well as former US Secretary of State Madeleine ….

Naturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its f….

I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium to long term, b….

Politicians in Europe want change. The United States and China will follow this trend. One could see this is a threat, but it's also an opportunity. ….

Premium will increasingly be defined in terms of sustainability and environmental compatibility.